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Dr. Kai Haack knows leisure facilities like few others. More than three decades ago, he completed his PhD in macroeconomics on the success factors of leisure centers. Though no longer directly involved in the sector, Dr. Haack’s insights from over three decades ago haven’t lost an ounce of relevance. The fundamentals of racquet sports business models remain the same — a powerful reminder that sometimes, the best way to see the future is to understand the past.

In a recent conversation with SFN, Dr. Haack shared reflections that resonate deeply with the racquet facility landscape of today. One of his core messages is almost disarmingly simple:

“The fundamentals haven’t changed.”
And by that, he means: While technologies, trends, and software evolve, the basic pillars of a successful facility remain surprisingly stable. According to Dr. Haack:

“You can’t copy what worked in Hamburg and expect it to succeed in Munich. Every site is unique. But what never changes is this: location, location, location.”

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