Welcome to Farida Fashion & Fortitude

by Farida Khattab

Athletes are a rare breed.

Their lifestyle, food, sleep, and interests are all exclusively ruled by discipline and laser-sharp commitment (and those who have the best of each win, but that’s a story for another day).

When you’ve lived by that code since childhood, who has spare headspace to ponder outfits that’ll be drenched in sweat as you dash the court corner-to-corner? You’re busy chasing glory, not tracking runway gossip from Paris and what the Gods of fashion say about the latest trends this season.

And yes, you deserve to look sharp while you play—though the real goal is to look like yourself, which, trust me, is when you’ll look best (another topic for a future column!).

I get it, because rest assured just like you, 25 years ago I grew up thinking I was born to play this game, I gave it my all, ranked up trophies, climbed national ranks, only to realise my obsession for fashion at the tender age of 11 to take me on a wild ride into the amateur and professional world of red carpets, runway shows, behind-the-scenes shoots, magazine editorials, and everything in between to understand the best of both worlds and make it readily available here right at your fingertips.

In this column, I dedicate myself and the years of experience in the fashion world to save you the hassle of wanting to look your best on court and not having the time for it, by providing you with curated articles tackling all things fashion and squash.

I want you to focus on improving your shots, technique, fitness, and game plan, and let me handle the aesthetics that can boost your confidence, help you stand out, and even sharpen your mental game—hence inevitably enhance your performance…