Rally28 launches to Unite Squash Community ahead of Sport’s Olympic debut
Rally28 is a global campaign to unite the squash community ahead of its Olympic debut and transform that Olympic opportunity into lasting change – ensuring that the sport leaves something meaningful behind when the LA limelight fades.
Rally28 has been developed by World Squash, the PSA and the Squash United Foundation
“With 28 months to go until squash makes its historic Olympic debut at LA28, we have a unique opportunity to create a lasting legacy for generations to come. We’ve already shown what can be achieved by working together across the sport and Rally28 builds on that spirit of collaboration to attract new investment into the sport and use it wisely to further support grassroots development” said World Squash President Zena Wooldridge.
Head of the Squash United Foundation Adriana Olaya, said:
“Squash’s Olympic debut at LA28 will shine an unprecedented spotlight on our sport, and through the Squash United Foundation, we want to ensure that Rally28 allows us to direct funds towards communities who can benefit from squash the most.
“The funds raised through this movement will directly support grassroots projects and Sports for Development Organisations that we support, creating access to courts, coaching, equipment and safe spaces for young people from disadvantaged backgrounds around the world. This is a chance to use the excitement of the Olympic Games to drive real social impact, empowering the next generation and making our global squash community stronger for years to come.”
PSA Chief Executive Alex Gough said:
“As squash prepares to take its place on the Olympic stage for the first time at LA28, Rally28 is a powerful movement for our global community to get behind. The Olympic Games is an incredible stage for our athletes to showcase squash for fans around the world, but the true success of our inclusion will be measured by the impact we leave behind.
“Through Rally28, we will look to grow the game at every level and ensure that Olympic inclusion delivers meaningful impact far beyond LA28. By supporting grassroots initiatives and working closely with World Squash and other key squash stakeholders, we want to turn this global visibility into increased participation and investment.”
Rally28 is a global campaign to unite the squash community ahead of its Olympic debut and transform that Olympic opportunity into lasting change – ensuring that the sport leaves something meaningful behind when the LA limelight fades.
