The European Squash Federation has announced its new digital platform, launching in 2025, aiming to bring more exposure to the sport and athletes and give Member Nations control of their content.
European Squash story
European Squash TV is currently in development with our dedicated working group and multisport streaming platform partners Sportall. It is set to launch early next year and will show live coverage of all major ESF Championships (including the European Team Championships, European Individual Closed, European Club Championships and European U19 and U17/U15 Championships) as well as events on the ESF junior and Masters circuits.
Our new digital platform will give more people access to top-class squash – meeting an appetite for the sport which is sure to increase as we move closer to squash’s debut in the Olympic Games in 2028 in Los Angeles.
More people watching European squash (either live or on-demand) will bring more exposure to the players, which can result in many benefits; financial, strategic and motivational.
The ambition is to produce edited highlights (either internally, outsourced or in future through AI) to publish on social media and distribute to Member Nations for their own use.
Additionally, our team has already started building a video library of past tournaments which all Member Nations can access to use and distribute as they wish.
The vision is for each of our 46 Member Nations to have its own European Squash TV landing page which they can design and organise to their own requirements. They will have easy access to all European Squash TV content from which they can select matches involving their own players, tournaments they have hosted or anything else they wish to use.
The project is being led by ESF Vice-President Otto Kalvo, who said:
“Owning our own content is crucial to the future of the European Squash Federation, our Member Nations and the sport of squash.
“Once we have custody of our content, it opens up potential to do all kinds of value-adding by editing, distributing, embedding with advertising and much more.
“Our aim is to build a catalogue of as much high quality content as possible, which is continually updated and augmented by professional live coverage – which our Championships and circuit of junior and Masters events has needed and deserved for many years.”
The invitation to Member Nations to road test European Squash TV ahead of its launch is still open. This will help us learn how to onboard partners, fine-tune processes and develop a sustainable business model that benefits all stakeholders.
